We Built One of America’s Fastest-Growing Agencies. Now We’re Building Yours.
SparkStory was founded on a simple belief: Alaska small businesses deserve the same quality of strategic marketing as Fortune 500 companies — without the Fortune 500 price tag.
- How SparkStory Started
Jennifer Christensen spent over a decade as a marketing executive in Anchorage, scaling a marketing agency to Inc 5000 recognition three consecutive years — one of the fastest-growing companies in America. She exited in 2025 not to slow down, but to build something different and unique.
Sara Jokela is both operational and visionary. A builder by nature, she has spent her career creating systems, programs, and process infrastructure from the ground up — long before it was asked of her. She has an instinct for knowing what a project needs structurally before the first step is taken. As COO and Co-Founder, she oversees that every client engagement runs on time and with clear communication from day one.
They complement each other’s strengths and weaknesses. Together, they are SparkStory.
- What We Believe
Alaska small businesses deserve the same caliber of strategic marketing as the biggest companies in America — without the bloated agency price tag. AI tools have made that possible in a way it simply wasn’t before. We built SparkStory to close that gap: senior-level thinking, modern execution, and pricing that actually works for small business budgets.
We are not a content mill. We are not a junior team hiding behind a polished website. You get two experienced leaders who are personally invested in your growth — because your success is how we built ours.
- Why Alaska
Jennifer could have taken her experience anywhere. She chose to stay. Sara is Anchorage through and through. We know this market, this customer, and what it actually takes to compete here. That local knowledge paired with nationally proven strategy is what makes SparkStory different.
What We Stand For
Clear is Kind
We cut through jargon, tech overwhelm, and marketing buzzwords. You’ll always know what we’re doing, why we’re doing it, and what it costs.
Results With Integrity
Growth matters, but how you grow matters more. We operate with full transparency. We don’t take clients we can’t help — and we’ll tell you honestly if that’s the case.
AI + Human Judgment
We leverage AI tools to execute faster and more affordably. But strategy, discernment, and relationships are always human. AI is a tool, not a replacement for thinking.
Small Business First
The local business owner deserves the same strategic resources as the big players. We’re here to deliver that — at prices that make sense for your business.
Purpose-Driven Impact
We measure success not just in clicks and conversions, but in the real difference our clients make in their communities. Marketing can be both powerful and purposeful.
THE PROOF IS IN THE RESULTS
Real businesses. Real numbers. See exactly what’s possible when strategy meets execution.
Meet the Team
Jennifer Christensen
CEO & Co-Founder | Your Fractional CMO
Jennifer co-founded Beacon Media + Marketing and scaled it to Inc 500 recognition three consecutive years — one of America’s fastest-growing companies. With 20+ years of executive marketing experience as CMO and CRO, she has led growth for small, medium, and large organizations across Alaska and nationally. She exited Beacon in 2025 and founded SparkStory to bring that same enterprise-level strategic leadership directly to Alaska small businesses. When you work with SparkStory, Jennifer is your Fractional CMO.
Sara Jokela
COO & Co-Founder
Sara brings operational excellence and strategic vision to every client engagement. As COO, she ensures that SparkStory’s strategies are executed with precision, on time, and on budget. Her ability to translate big-picture vision into organized, actionable plans makes her the backbone of every project SparkStory takes on. More than a business partner, Sara brings genuine care for the people and organizations she serves.
More than business partners, we are friends grounded in faith. We believe marketing can be both powerful and purposeful — and that integrity is not optional. We only take clients we believe in, and we only make promises we can keep.
20+
Years Executive Marketing Leadership
INC 500
Three Consecutive Years
2025
Founded SparkStory Marketing
30+
Years Alaska Businesses Served
MULTIPLE
National Clients
Dozens
Campaigns Launched
Ready to Work With Us?
We don’t take every client. We take the ones we can genuinely help — and we’ll tell you honestly if that’s not you.